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From Fortune 500 to Neighborhood Staple, Cogent Marketing Group is the Premier team for end-to-end Marketing Support!
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"[Cogent] not only created our identity, but built the structure upon which we operate every day!"
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"Cogent has consistently come through for my company...They hit the mark each time."
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Owner, JJ Graphics & Signs
"[Cogent] is not only a wonderful business, but [treats me like] a part of their family!"
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MARKETING STRATEGIES
DESIGN & DEVELOPMENT
BRAND MANAGEMENT
PRODUCTION & PRINTING
Marketing Strategies ---------
As an experienced, widely diverse marketing and sales strategy development team, we focus on a singular key point first; What are your needs or areas of concern, and what is important to you?
Our strategies span six key areas- Customer Experience; Customer Insights and Analytics; Go-to-Market Strategy; Customer Acquisition; Sales Enablement and Performance, and; Digital Transformation. By combining industry-leading, innovative marketing research and analysis, product market research, and brand identity integration, our team creates effective, precise marketing strategies that ensure consistent, sustainable results with high return on investment, while growing a recognizable brand identity.
Design & Development ---------
With an award winning design, development, and production team, our staff at Cogent can create an entirely new brand identity for your, or take your existing marketing platform and refresh, revitalize, and refine your image. Incorporating extensive training and experience with Search Engine Optimization, Content Management, Social Media Marketing, and Analytics, we create engaging, result driving content with strong focus on UI/UX, resulting in high conversions and customer retention.
Whether we are creating logos, developing distribution materials, designing a social media identity, or building an expansive e-commerce solution, our team applies carefully refined strategies, research and analysis, and attention to detail to each and every individual project we handle.
Brand Management ---------
You've built your company with time and care, and your team has worked hard to build a name deserving of respect and attention. When navigating the currents of Social Media, digital marketing, and distributed materials, it is important to ensure that your marketing continues to convey that identity.
Our professionals have extensive experience in developing and growing your brand identity to uphold the reputation that your company has worked so hard to achieve. By creating engaging social media content, crafting cogent copy for distributed materials, and developing selective, targeted research advertising, our team will help gain insight into market perception while effectively growing and refining your brand identity.
Production & Printing ---------
Designing engaging content and a user-friendly digital front are major components to successful marketing, however they are only a portion of the battle. In a world where the digital platform has become a key focal point, physical marketing is often underfunded or overlooked.
When you are ready to give consideration to physical marketing materials, our production team has all of the options you should be considering. From flashy to refined, custom printing, direct mail, signage and vinyl, and dozens of completely unique options, Cogent's industry-recognized production team has the ability to produce all things in the physical marketing realm!
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Tailored, Analytical Marketing, Design & Production
Whether it is a targeted direct mail campaign, distributed marketing materials, or high traffic e-commerce development, each and every project designed and produced by our team at Cogent is treated as a unique opportunity to create a long-term relationship between our clients and their customers. Combining analytics, branding, content management, design, and market research, each step of our projects is carefully reviewed and tailored to create the highest possible Return on Investment by ensuring that you spend your marketing dollars on surgically selected targets (i.e. decision makers), and avoid the all-to-common pitfalls of the "Shotgun" marketing approach.
Bespoke Marketing Consulting